In 2025, we proudly opened our Dubai office, expanding our office presence beyond the UK and strengthening how we serve customers worldwide. With a growing team, this location offers faster responses across time zones, enhanced sourcing capabilities, and stronger face-to-face connections.

Our Dubai office benefits both our business and our customers, helping us deliver a flexible, reliable, and globally connected service in the fast-moving electronic components market.

Extended Coverage Through Time Zones

Our Dubai office adds to our UK office coverage. Being a few hours ahead, the team there gets a head start – handling enquiries, supplier discussions, and sourcing requests before the UK office opens. As Dubai winds down, the UK team takes over, keeping work moving without interruption. Customers benefit from faster responses and smoother handovers.

Enhanced Global Sourcing Capabilities

With larger teams in the UK and Dubai – in addition to our network of remote worldwide workforce – our global sourcing capabilities are stronger than ever.

Each office connects to different supplier networks and regional markets, improving visibility of availability, pricing, and alternatives. For the business, this increases flexibility and strengthens supplier relationships.

Customers gain quicker access to components, more competitive pricing, and reliable solutions during shortages. A broader global footprint helps us respond faster to market changes and maintain steady supply chains.

A Diversified International Presence

The Dubai office helps diversify our international footprint and strengthen the business. Operating across multiple regions reduces reliance on any one market and improves resilience.

As Kieren Balstone, Director of the Dubai office, says: “Establishing a presence in Dubai gives us greater balance as a business and allows us to support customers across more markets with confidence.”

Travel Ease and Face-to-Face Accessibility

Dubai’s role as a global travel hub makes in-person meetings easier and more practical. Excellent connectivity across Europe, the Middle East, and Asia allows our teams to meet partners with minimal disruption.

This strengthens relationships and collaboration. Customers benefit from improved accessibility, faster issue resolution, and a partner that’s easy to reach.